Maurice Blackmore’s passion for natural healthcare continues to be at the heart of what we do today. It is not a philosophy; it is how we do business. This passion is something we ask all employees to share.
Blackmores’ success is closely linked to the way we focus on our customers, think innovatively, act responsibly toward each other, the environment and our local community, and strive to live up to our reputation and values.
Blackmores’ values are woven into every fibre of the organisation. These values, known as PIRLS, are both behavioural and aspirational, underpin our work practices and are supported by a legal policy and procedures.
PIRLS forms our core brand values and incorporates:
Passion for Natural Health
Our enthusiasm and belief in a natural, holistic approach to health inspires us to excellence in everything we do.
We are honest, trustworthy and committed to the highest standards of personal, professional and business behaviour.
We treat each other with fairness, dignity and compassion and we embrace diversity.
As a company, in teams and as individuals, we use our wisdom, experience and knowledge to inspire and influence everyone to be their best.
Our actions demonstrate our care, respect and compassion for our people, the broader community and the environment.
By Telephone: Freecall Advisory Service 1 800 803 760
20 Jubilee Avenue
Warriewood NSW 2102
AU Tel: 61 2 9910 5000
Fax: 61 2 9910 5555