Packaging award main
29 Jan 2015

Blackmores wins WorldStar Packaging Award

1 mins to read
Blackmores has been awarded a WorldStar Packaging Award – the most prestigious prize in the global packaging industry.


Did you know an astonishing 1 in 5 Australians suffer from arthritis?

Opening and accessing vitamins and supplements may seem like a basic task, but for arthritis sufferers, it can be a daily struggle. Blackmores set out to design an innovative, yet simplified version of their packaging with sufferers in mind and consumers weren’t the only ones who have noticed.

We are proud to announce Blackmores has been awarded a WorldStar Packaging Award – the most prestigious prize in the global packaging industry. Our new innovative bulk pack design also won gold, silver and bronze medals across three categories at the Australian Packaging Design Awards.

The packaging took seven years to develop, refine, test and bring to market.

The result is an environmentally considerate polypropylene container that replicates the amber glass bottles that Blackmores products have been sold in since the company was founded in the 1930s - a look consumers strongly associate with the brand. 

The trademarked design was developed for users with dexterity impairments with a unique grip on the rim and improved lid size.  The tear band was designed so it is less effort to break and was secured to keep it out of the waste stream and protect wildlife. 

“Imagine how many people take fish oil or glucosamine for joint pain who struggle to open the bottle?” said Blackmores Sustainability Manager Jackie Smiles.

“We spent seven years working with world leaders in packaging design and with sufferers of arthritis and are proud we could deliver a pack that is sustainable, improves the shelf-life of the product and replicates our iconic amber glass,” she said. 

The judges at the Australian Packaging Design Awards added: “All of these improvements were made, whilst still maintaining the large label to communicate the product information and directions for use. Very impressive, congratulations to all involved.”



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