does tv advertising influence your food choices 1260x542
07 Feb 2013
Blackmores Naturopath

Blackmores

Does TV advertising influence your food choices?

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Watching cricket on television is a great summer past time. It doesn't start till late, so there's plenty of time to indulge in a morning workout, allowing you to enjoy time on the couch without guilt. But unfortunately, you can't escape the endless advertisements between overs and it's obvious that much of the advertising is focused on fast food.

Watching cricket on television is a great summer past time. It doesn't start till late, so there's plenty of time to indulge in a morning workout, allowing you to enjoy time on the couch without guilt. But unfortunately, you can't escape the endless product placement, merchandising plugs and advertisements between overs. Even though I like to mute the sound during ad breaks, it's obvious that much of the advertising is focused on fast food.

And it's not just the ordinary, run-of-the-mill, hot chips and hamburger fast food. This year, it seems to be all about extreme fast food - the type that can bowl you over and send you to an early grave. I'm talking about burgers with two fried chicken pieces instead of a standard burger bun, or a pizza crust stuffed with hot dog meat. And I thought pizza crusts stuffed with cheese were bad enough. Maybe they could stuff the pizza crust with fried chicken and send your blood fat levels into a real spin.

It's pretty obvious that fast food outlets target busy families during the holiday period when parents have less time or less inclination to prepare healthy meals. But why do the fast food chains have to sink to the depths of Frankenstein food? What about the healthy food menus that we've been hearing so much about in recent years? That small step forward has now been replaced with two very large steps backwards.

Money spent on fast food advertising must be effective; otherwise fast food companies wouldn't be able to justify the expense. But what influence is junk food advertising having on the health of our nation? Just as importantly, what influence does it have on you?

Do you think fast food advertisements have any influence on your eating behaviour?

Hi Hekmat,
Thank you for your post.
TV advertising can have a powerful, subconscious effect on food choices for both adults and children. Exposure to fast food ads seems to promote consumption of these foods.
Clinical trials have been done looking at the effect of advertising and food choices. A number of studies have found that TV commercials for specific foods lead to an increase in the consumption of these foods before and after airing of the commercials.
I hope this helps Hekmat.
All the best,
Charmaine (Blackmores Advisory Naturopath)
Charmaine
Charmaine 14 Apr 2014
does advertising influence our food choice ? how?
Anonymous
Anonymous 14 Apr 2014
with food choices is what he said or what i said before
Anonymous
Anonymous 13 Mar 2013