• Blackmores wins Australia’s Most Trusted Vitamin & Supplement Brand 7 years running
Blackmores wins most trusted brand
21 Jul 2015

Blackmores wins Australia’s Most Trusted Vitamin & Supplement Brand 7 years running

2 mins to read
Some people believe seven is a lucky number, however when it comes to winning consumer confidence, for Blackmores, there is no luck about it.


Blackmores, Australia’s leading natural health brand, has been awarded the Reader’s Digest Most Trusted Brand in the Vitamins & Supplements category for 2015; making it the seventh consecutive year they have received this esteemed accolade.

The Trusted Brands Survey, commissioned by Reader’s Digest has a long-established reputation as a measure of brand preference in Australia. The survey polled a representative sample of Australians, with over 2,410 respondents ranking brands on consumer trust levels.

“At Blackmores, we are passionate about natural health and inspiring people to take control of and invest in their wellbeing. Receiving this award is a humbling reflection of the way our valued consumers feel about us,” said Dave Fenlon, Blackmores Managing Director Australia & New Zealand.

“Trust is not something you can buy or manufacture – it is earned from years of dependability, reliability and consistency. We pride ourselves on delivering engaging services, programs and products for our consumers but only at the highest level of quality,” he said.

For over 80 years, Blackmores has been enriching people’s lives by delivering trusted natural health solutions. The brand is committed to discovery and innovation through their dedicated research arm, the Blackmores Institute. They continue to minimise their impact on the environment with award-winning improvements to packaging and sustainability, and support the community through numerous social activities and contributions.

 “On behalf of Blackmores, I would like to acknowledge and thank all those who choose us to accompany them on their path to better health. We are devoted to delivering new, quality products, trusted and reliable health information and fun and engaging experiences for Australia’s journey to wellbeing.”

Blackmores also offers a free Naturopathic Advisory Service which consumers can email or call (on 1800 803 760) for trusted and personalised health information and advice.



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