Media releases
25 Jul 2012
blackmores naturopath


Blackmores voted Australia’s ‘Most Trusted’ Vitamin and Supplement Brand*

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Natural health solutions company, Blackmores, has been voted Australia's Most Trusted Vitamin and Supplement Brand for the fourth consecutive year, as judged by Australians in the 2012 Reader’s Digest Australia’s Most Trusted Survey.

Blackmores also proudly accepted the coveted title in Thailand for the seventh year in a row and in Malaysia for the first time.

The Trusted Brands Survey, commissioned by Reader’s Digest, has a long-established reputation as the premier measure of brand preference in Australia. The survey polled a representative sample of Australians, with over 2,468 respondents ranking brands on trust.

“It’s a big responsibility helping people with their health. When you put something in your mouth its essential you trust the company whose name is on the label,” said Blackmores Chairman, Marcus Blackmore. “We will never compromise on quality,” he said.

Blackmores’ commitment to quality and evidenced-based research forms the backbone of the business. As a matter of principle Blackmores will not use artificial colours, flavours or sweeteners in their products.

“To achieve this award again is a significant milestone for Blackmores, and a testament to the dedication of Blackmores staff who place such vital importance on earning the trust of our consumers,” said Blackmore.

“Its important that we’re accessible for advice people can trust, whether that’s when they call our advisory service or connect with us online,” he said.

For more than 80 years Blackmores has not only strived to provide high quality and efficacious products, it has also been dedicated to providing a range of services to consumers to empower them with knowledge to make decisions about their health. Offering a reliable free naturopathic advisory service (1800 803 760) and award-winning website (, and most recently an online personal health program ( It is the first program in Australia to offer consumers personal online health support from a team of qualified naturopaths.

“At Blackmores we deliver more to consumers than products. We are people’s partner in achieving health and wellbeing. Trust is the foundation of any partnership,” said Blackmore. 

Some of the feedback from recipients who took part in this year’s survey included:

  • “I have been told by a trusted nutritionist that they are a good brand.”
  • “It's very well known and they do a lot of research for their products.”
  • “I feel comfortable that they are reputable; they deliver what they say they will.”
  • “I understand they do thorough testing.”

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*Australia’s Most Trusted vitamin and supplement brand, as voted by Australians in the 2012 Readers Digest Most Trusted survey.

For further information, please contact:
Cristy Schramm
Public Relations Assistant
Blackmores Ltd
Mob. 0410 773 063
Ph. 02 9910 5383

Tiffany Elvy
Senior Public Relations Manager
Blackmores Ltd
Mob. 0408 229 611
Ph. 02 9910 5163