The innovative flagship store will offer the complete wellbeing experience with rooms for private consultations with qualified naturopaths, a modern ‘Mindful Ocean’ system to assess mindfulness, the Wellbeing Bar for food and drink tasting as well as offering the comprehensive Blackmores product range.
“As the most trusted name in vitamin and supplements, Blackmores aim to provide evidence based information about natural health care to our consumers,” said Mr David Fenlon, Managing Director, Blackmores Australia and New Zealand.
“Our new flagship store will provide a personalised experience for our customers to take control of and further invest in their health. We know there is a lot of confusing information out there which is why we want to personally help Australians on their journey to wellbeing through advice and education.”
“Featuring human, digital and tactile experiences the new flagship store is a unique prototype that takes retail into a new health space, offering the next-gen of interactive retailing whereby consumers are treated to an integrated offering of service and product.”
One of the hero features of the flagship store is the ‘Mindful Ocean’, designed in consultation with scientists at Swinburne University of Technology.
Using sensors that detect brain activity, the ‘Mindful Ocean’ will provide a four-minute personalised session showcasing how the mind interacts between levels of relaxation and calm verses active thinking.
“The ‘Mindful Ocean’ gives consumers the opportunity to assess their ability to find mindfulness, and as a result, begin to take control of their cognitive wellbeing,” Mr Fenlon said.
The Blackmores Flagship Store will also feature zones for personalised conversations and advice, including an interactive B Bottle activation with weekly wellbeing questions for customers to physically answer, and the Wellbeing Bar for customers to sample food products, starting with the newly launched Blackmores’ Superfoods range.
The store will be staffed by qualified naturopaths and will provide an opportunity for customers to seek evidence based information, and book a 20 or 45 minute private consultation. The store layout is changeable and can also be used for health seminars, workshops and small yoga classes.
The Blackmores Flagship Store will be located on Level 5 of Westfield Bondi Junction, next door to Target.