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PAW Senior Vitality

A tasty powder containing a blend of antioxidants, vitamins, minerals and nutrients to help support brain, eye and immune health in senior dogs.

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Senior Vitality is ideal for senior dogs, or dogs entering their senior years that require additional support to maintain eye, brain and immune health.

  • Specially formulated for senior dogs
  • Easy to give powder format that can be added to food
  • Tasty chicken flavour
  • Contains key antioxidants, vitamins and nutrients such as DHA, Lutein, Vitamin C, Vitamin A, Vitamin E, Vitamin B6, L-Carnitine and Selenium to help support brain, eye and immune health
  • Suitable for use in conjunction with other treatments senior dogs may be taking, e.g. medications, joint supplements or prescription diets. If in doubt, consult your vet.
  • Scoop included for easy application

Why use

Our dogs are getting older with us, thanks to advances in veterinary care and nutrition. Older dogs need tailored support to keep them in their best health as they approach their senior years, particularly in the following areas:

Brain: Alterations in behaviour, learning and memory can be a cause of stress to pets and owners alike.1

Immunity: Decreases in immunity have been observed in aged dogs, meaning they can be more susceptible to infections.2

Eyes: Declining vision can affect your dog’s ability to navigate their environment and recognise people and other pets.

These changes can occur in senior pets due to the process of aging, associated with:

  • Decline of the immune system, normally tasked with protecting the body from infection 1
  • Oxidative stress – due to an imbalance of antioxidants and free radicals, resulting in detrimental effects on the brain and eyes 3
Supplementing with antioxidants can help to maintain the balance, keeping the brain, eyes and immune system healthy so you and your dog can enjoy their senior years together.1




Omega-3 (DHA), L-carnitine, vitamin C, lutein, zinc, vitamin E, iron, folic acid, Thiamine B1, Niacin B3, vitamin K3, Pantothenic acid B5, Pyridoxine B6, calcium iodate (iodine), copper, Riboflavin B2, vitamin A, selenium, Cyanocobalamin B12, biotin and manganese. Roast chicken flavour, yeast, antioxidants, binders, stabilizers and anti-caking agents, salt. Typical Analysis: 6% crude protein, 0.1% crude fat, 47.2% crude fibre, 0.2% salt. Other Analysis: (per 3.3 g): Energy 23 kJ/ 5.6 kcal


To help maintain your pet’s eye, brain and immune health, feed daily as follows:

A heaped scoop (approx 3.3 g). Sprinkle or mix recommended dosage in food.

Dog weight / Daily dose

  • 0-4 kg: ½ scoop
  • 5-14 kg: 1 scoop
  • 15-29 kg: 2 scoops
  • 30-44 kg: 3 scoops

Always read the label. Use only as directed.


For Animal Consumption Only.

Physical description

White powder.

Nutritional information

Senior Vitality contains a blend of antioxidants and vitamins formulated for senior dogs, in an easy to give palatable powder that can be sprinkled onto their food.

It contains the following key ingredients:

DHA: Important in maintaining membrane fluidity and protection from oxidative stress.3

Vitamin A: Important for vision and immune function.4

Vitamin C & E: Vitamin C scavenges free radicals involved in oxidative damage of fats and proteins.4 Vitamin E is the major antioxidant present in the plasma.4

Lutein: Stimulates the immune response in dogs.5

Vitamin B6: Involved in the immune response.4

L-carnitine: A mitochondrial co-factor, required for normal fat utilisation and energy metabolism.4



  1. Landsberg, G. M., 2012. Cognitive Dysfunction Syndrome A Disease of Canine and Feline Brain Aging. Veterinary Clinics of North America: Small Animal Practice, Volume 42, pp. 749-768.
  2. Hayek, M. G. & Davenport, G. M., 1998. Nutrition and Aging in Companion Animals. Journal of Anti-Aging Medicine, 1(2), pp. 117-124.
  3. Overall, K. L., 2011. That Dog Is Smarter Than You Know: Advances in Understanding Canine Learning, Memory, and Cognition. Topics in Companion Animal Medicine, 26(1), pp. 2-9.
  4. Ad Hoc Committee on Dog and Cat Nutrition, 2006. Nutrient Requirements of Dogs and Cats. 1 ed.
  5. Plumb, D. C., 2005. Plumb’s Veterinary Drug Handbook. 5 ed. Stockholm, Wisconsin: Pharmavet. 
Always read the label. Follow the directions for use.

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This product is fantastic
Jessica 28 Jun 2018