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Our values & culture

Our values & culture

Maurice Blackmores' passion for natural healthcare continues to be at the heart of what we do today. It is not just a philosophy; it is how we do business the ‘Blackmores Way’.

The Blackmores Group is committed to providing and maintaining a workplace which ensures the health and safety of all employees. We believe in a natural, holistic approach to health and we actively assist our staff in achieving and maintaining a sense of personal wellbeing and a healthy lifestyle.

We have a strong commitment to diversity, believing that it positively impacts employee engagement. We recognise and value the differences in individuals’ skills, experiences, perspectives, styles and attributes, in the context of cultural background, gender, sexual orientation, ethnicity, religious belief, age, physical ability or otherwise.

Our culture is based on a legacy that embraces People, Product and most importantly Passion. It is a culture built on and reinforced by our values, which are woven into every fibre of our organisation. 

These values - known as PIRLS - are both behavioural and aspirational. They underpin our work practices and are supported by legal policies and procedures.

PIRLS form our core organisational values and incorporate:

Passion for natural health

Our enthusiasm and belief in a natural, holistic approach to health inspires us to excellence in everything we do.


We are honest, trustworthy and committed to the highest standards of personal, professional and business behaviour.


We treat each other with fairness, dignity and compassion and we embrace diversity.


As a company, in teams and as individuals, we use our wisdom, experience and knowledge to inspire and influence everyone to be their best.

Social responsibility

Our actions demonstrate our care, respect and compassion for our people, the broader community and the environment.