The kilojoule explosion for men who need man time 1260x542
28 Apr 2011

The kilojoule explosion for men who need ‘man time’

2 mins to read
A fast food outlet has recently targeted men with their latest junk food offering - a bun-less, fat soaked burger with cheese and bacon sandwiched between two chicken breast fillets.


A media release from the fast food outlet in question has described ‘the double’ as one of the manliest burgers around, and the claim is that this will appeal to men who may be left unsatisfied by traditional burgers.

An advertisement for the burger features two gentlemen playing table tennis wearing night-vision goggles, but you don’t have to be blind Freddy to see that ‘the double’ is a kilojoule explosion. The original recipe version has 1939 kilojoules and 22.3 grams of fat, while the spicy version packs 35.7 grams of fat and 2515 kilojoules.

They claim that it actually has less fat than other burgers, which says more about the other burgers than the double.
While I think it’s important to follow a dietary philosophy where no food is off limits, I also think there are some foods that need to be classified as ‘occasional’. Obviously, ‘the double’ would fit into the occasional category.

It’s interesting that they’ve decided to target men seeking more ‘man time’ for this particular food item, describing ‘the double’ as the ultimate man time indulgence. They are encouraging men to enjoy and spend more time with their mates based on research which claims that:

  • 91 percent of Australian males look forward to man time.
  • Men who are married or in a relationship are less likely to say they get enough man time than men who are single.
  • ‘Bromance’ is alive and well in Australia with one in five men saying they’d rather have man time than sex.
  • A favourite “man time” activity is eating, and that manly eating just wouldn’t be the same without meat.

Did the men who were involved in this research live in caves, and drag girls around by their hair? In fact, there is no further details on the research, but I wouldn’t expect there to be.

That’s not really the point.

Yes, Australian men should be able to enjoy ‘man time’, but my hope is that they can enjoy time with their mates without eating junk food. Man time can also include playing sport, surfing, jogging, weight training, boxing classes and help with handyman tasks or renovations.

Do you have any suggestions on healthy ways to spend man time? Should the double come with a health warning?



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