• Australia’s Most Trusted Vitamin & Supplement Brand
Most trusted brand
16 Aug 2016

Australia’s Most Trusted Vitamin & Supplement Brand

2 mins to read
Blackmores wins Australia’s Most Trusted Vitamin & Supplement Brand for the eighth year!


For many years, Australia has voiced their thoughts on what makes a truly trustworthy brand. From quality, innovation and business stability to products owned and made in Australia, traits of a trusted brand have pointed towards Blackmores time and time again.

This year, Blackmores, Australia’s leading natural health brand, has been awarded the Reader’s Digest Most Trusted Brand in the Vitamins & Supplements category for 2016; making it the eighth consecutive year they have received this esteemed accolade.

The Trusted Brands Survey, commissioned by Reader’s Digest has a long-established reputation as a measure of brand preference in Australia. The survey polled a representative sample of Australians, with over 2,410 respondents ranking brands on consumer trust levels.

“We are delighted to be the number one vitamin and supplement brand for 15 years running*, which gives an indication to the number of Australians we’ve helped improve the health and wellbeing of. As a thought leader in the health and wellbeing industry, we pride ourselves in empowering the nation to feel their best and ‘Be a Well Being’,” said Dave Fenlon, Blackmores Managing Director Australia & New Zealand.

“Blackmores’ strong commitment to quality ensures that our products consistently meet or exceed the expectations of our customers as well as comply with Australia’s high regulatory standards and requirements. Our rigorous standards guarantee high quality natural healthcare products and services you can trust.”

“The trust we have built with our community has been developed from a strong heritage in Australia from consistency, reliability and dependability. Our services, programs and products are always created with our consumers and quality as our number one priorities,” he said.

For over 80 years, Blackmores has been enriching people’s lives by delivering trusted natural health solutions. The brand is committed to discovery and innovation through their dedicated research arm, the Blackmores Institute. They continue to minimise their impact on the environment with award-winning improvements to packaging and sustainability and support the community through numerous social activities and contributions.

“On behalf of Blackmores, I would like to acknowledge and thank Australian consumers, pharmacists, retailers and healthcare professionals who choose us to accompany them on their path to better health. We are devoted to delivering new, quality products, trusted and reliable health information and fun and engaging experiences for Australia’s journey to wellbeing,” said Mr Fenlon.

Whether you want to eat a more nutritious diet, stress less, move more or commit to a healthier mindset, we can help you with:
So join us on the path to better health today and Be a Well Being with Blackmores.

*Source: IRI MarketEdge | Dietary Supplements (Pharmacy & Grocery) | Australia Grocery Pharmacy | Value Estimated Local Demand % Share | MAT to 19/6/2016



Blackmores Logo

We accept

  • Visa
  • Mastercard
  • American Express
  • Paypal
  • Alipay
  • Wechat Pay
  • UnionPay
  • Afterpay
  • Facebook
  • Blackmores Instagram
  • Blackmores LinkedIn